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Google Tag Manager Integration

Integrate services through Google Tag Manager with Biskoui consent management for centralized tag control.

Prerequisites​

If you haven’t chosen an integration mode yet, start with Service integration modes.

  • Google Tag Manager must already be installed on your website
  • Biskoui consent management must be installed and configured on your site

Service Integration via GTM​

This guide shows how to integrate individual services (like Google Analytics, Facebook Pixel, etc.) through Google Tag Manager while respecting user consent managed by Biskoui.

Benefits of GTM Integration​

  • Manage service activation based on user consent
  • Centralized control of all tracking services
  • Automatic consent-based tag firing
  • Simplified compliance management

Adding a Service via GTM​

You'll need to repeat this process for each service you want to integrate with consent management.

Step 1: Configure Service in Biskoui Console​

  1. Log into the Biskoui console at https://admin.biskoui.ch
  2. Navigate to the Services tab
  3. Click Add a service
  4. Search for and select the service you want to add
  5. In the Integration mode dropdown, select Google Tag Manager (GTM)
  6. Copy the provided event trigger using the Copy button

Step 2: Create Trigger in GTM​

  1. Open your Google Tag Manager console at https://tagmanager.google.com
  2. Go to Triggers and click New
  3. Name your trigger (e.g., "Biskoui Analytics Consent")
  4. Click the trigger configuration icon
  5. Select Custom Event as the trigger type
  6. Paste the event trigger copied from Biskoui console
  7. Click Save

Step 3: Create and Configure Tag​

  1. Go to Tags and click New
  2. Name your tag (e.g., "Google Analytics - Consent Based")
  3. Click the Tag Configuration icon
  4. Choose the appropriate tag type:
    • For built-in services: Select from GTM's pre-built list (e.g., "Google Analytics: GA4 Configuration")
    • For custom services: Select Custom HTML and paste the service's script
  5. Configure the tag settings as needed
  6. Click the Triggering icon
  7. Select the trigger you created in Step 2
  8. Click Save

Step 4: Test and Publish​

  1. Use GTM's Preview mode to test the integration
  2. Verify that tags fire only when consent is given
  3. Test consent acceptance and withdrawal scenarios
  4. Submit and Publish your container when ready

Common Service Examples​

Google Analytics 4​

  1. In Biskoui Console: Add Google Analytics service, select GTM integration
  2. In GTM:
    • Create trigger with Biskoui's GA consent event
    • Create GA4 Configuration tag
    • Set Measurement ID and link to consent trigger

Facebook Pixel​

  1. In Biskoui Console: Add Facebook Pixel service, select GTM integration
  2. In GTM:
    • Create trigger with Biskoui's Facebook consent event
    • Create Custom HTML tag with Facebook Pixel code
    • Link tag to consent trigger
  1. In Biskoui Console: Add Google Ads service, select GTM integration
  2. In GTM:
    • Create trigger with Biskoui's Google Ads consent event
    • Create Google Ads Conversion Tracking tag
    • Configure conversion settings and link to trigger